A business professional in a suit holds out their hands under a row of stylised human icons, with one brightly lit figure in the centre. The image is paired with the text: "Is Your Recruitment Process Driving Candidates Away?" and features the IONA HR logo with the tagline "Creating Lasting Impact."

Is Your Recruitment Process Driving Candidates Away? 

May 27, 20251 min read

If hiring feels harder than it should, your recruitment process might be the real problem.

Not the talent pool.
Not the job market.
Not even the applicants.

The way you assess candidates might be putting people off before they’ve had a chance to show you what they’re capable of.

Long, clunky tests aren’t a good look.
They feel corporate, old-fashioned and often irrelevant.
They frustrate good candidates. And in a small business, you can’t afford to waste time or lose great people halfway through.

Even big names get this wrong.
Rolls-Royce found their process was losing strong candidates before interview.
They fixed it by simplifying the assessments and making them more engaging.
And guess what happened? Completion rates shot up.
From 74% to 96% in business roles.
From 81% to 95% in engineering.

So what can small businesses take from that?
You don’t need fancy software or a big budget.
You just need to make it easier for good people to shine.

Here’s where to start:

Test what matters
Don’t include pointless hoops. Focus on the skills they actually need.

Make it interesting
Real-world tasks beat dull multiple choice every time.

Keep it short
If it feels like homework, people will stop. Fast.

Be clear
Don’t make candidates guess what you're looking for. Be upfront.

Spot potential
Not everyone has a perfect CV. But some people have exactly what you need. Look deeper.

Better assessments help you hire better people.

If your recruitment process is more of a filter than a magnet, it might be time to change things up.

Want to talk it through? Book a call and let’s make your hiring work for you.

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